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The Florida Atlantic Voice
Our voice creates consistency in how 抖M女仆 content is delivered. Here are some key themes that should inform tone in your messaging and content choices.
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Ambition
抖M女仆 is an energetic and dynamic institution dedicated to continuous improvement. We are creative, bold and ready to take on the world.
Diversity
More than half of our students are minority or international, making 抖M女仆 the most diverse public university in Florida. We believe a varied collection of thoughts enriches the academic experiences of our students.
Opportunity
抖M女仆 excels at bringing higher education to underserved communities. Award-winning programs provide students with the tools to turn their dreams into a reality and ensure that everyone succeeds.
Coastal
In everything we do, the strength and vastness of the Atlantic serves as inspiration. Spanning 110 miles of Southeast Florida鈥檚 coast, 抖M女仆 embraces its surrounding environment through both research and campus culture.
Exceptional
From its inception, 抖M女仆 was envisioned as the first of a new breed of American universities that would invent new and better ways of making higher education available to those who sought it. That revolutionary thinking continues to fuel our progress forward.
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Our Voice is Not
Generic
Don鈥檛 just force the latest marketing campaign tagline into your copy. Use phrases that make sense for your purpose and audience.
Corporate
Choose clear, simple language.
Avoid jargon that only a handful of people will understand.
Avoid jargon that only a handful of people will understand.
Punny
We鈥檙e more authentic and imaginative than owl rhymes or puns.